In 2020, B2B marketers in the United States were asked about their marketing plans, budgets and activities. During the survey it was found that close to a quarter of responding B2B companies said they did not have a marketing plan in place, and 76 percent said they did have a formal marketing plan.
Share of B2B companies who have a formal marketing plan in place in the United States in 2020
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Sagefrog. (October 22, 2020). Share of B2B companies who have a formal marketing plan in place in the United States in 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/780715/share-b2b-companies-with-marketing-strategy/
Sagefrog. "Share of B2B companies who have a formal marketing plan in place in the United States in 2020." Chart. October 22, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/780715/share-b2b-companies-with-marketing-strategy/
Sagefrog. (2020). Share of B2B companies who have a formal marketing plan in place in the United States in 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/780715/share-b2b-companies-with-marketing-strategy/
Sagefrog. "Share of B2b Companies Who Have a Formal Marketing Plan in Place in The United States in 2020." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/780715/share-b2b-companies-with-marketing-strategy/
Sagefrog, Share of B2B companies who have a formal marketing plan in place in the United States in 2020 Statista, https://www.statista.com/statistics/780715/share-b2b-companies-with-marketing-strategy/ (last visited December 18, 2024)
Share of B2B companies who have a formal marketing plan in place in the United States in 2020 [Graph], Sagefrog, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/780715/share-b2b-companies-with-marketing-strategy/
